BE AHEAD OF YOUR CHALLENGES
The retail industry is in a state of constant transformation and
visits from independent distributors is decreasing. With less store visits it will be
harder to get the right insight about the stores and at the same time todays`s customers
are taking more control over the purchasing process. Retailers need to rethink what
data they need to reduce costs, increase efficiency and to keep the customers.
These factors may have a huge impact on the performance in your store, and in
order to stay ahead, you need insight about e.g the impact of a campaign, how
good a product is performing or how well a category is performing etc.
Of stores in the chain are struggling in terms of results
Of activities never comes up in accordance to templates and instructions from head office
Of promotional materials sent out to the stores never leaves the package