BE AHEAD OF YOUR CHALLENGES

The retail industry is in a state of constant transformation and
visits from independent distributors is decreasing. With less store visits it will be
harder to get the right insight about the stores and at the same time todays`s customers
are taking more control over the purchasing process.  Retailers need to rethink what
data they need to reduce costs, increase efficiency and to keep the customers.

These factors may have a huge impact on the performance in your store, and in
order to stay ahead, you need insight about e.g the impact of a campaign, how
good a product is performing or how well a category is performing etc.

25%

Of stores in the chain are struggling in terms of results

30%

Of activities never comes up in accordance to templates and instructions from head office

40%

Of promotional materials sent out to the stores never leaves the package

80%

Of key activities starts 1-3 days later that instructed

Source: BigBlue& Company-research

SOME CHALLENGES WE CAN TRACK FOR YOU COULD BE:

OUT OF SHELF & LABEL

  • Products are out of shelf
  • Products are in stock, but not in the shelfs
  • Empty shelves is the same as lost sale
  • Products are without label and difficult to find shelf
  • How much do you lose  because of empty shelves?
    .

MERCHANDISING/SHELF

  • How many stores did agree on assortement?
  • Are the planograms implemented and correct?
  • Are the products performing in the shelves?
  • Do you have the right number of facings?
  • Is merchandising implemented as agreed?

CAMPAIGNS

  • Is the campaign placed in the right place?
  • How is price communicated?
  • Execution of campaigns in store is a major challenge
  • Campaigns starts too late according to instructions
  • Lack of materials and/or wrong materials to use in campaigns
    .
would you like to know more about our tracker, contact us!

4 STEPS TO IMPROVE YOUR INSIGHT:

Our tracker can be tailor-made based on what you would like to measure and it`s
suited for retailers who want to revolutionise the use of data.

We have the widest range of stores in the Nordic retail industry and through our
huge network and dedicated people are we able to visit over 1000 stores weekly.
We can segment down on the smallest geographical variables, as well as
profile-specific segmentation and uncover common similarities and deviations.

 Are you a retailer who is serious about sustaining profitability in a competitive
industry, then investing in more valuable data is absolutely necessary.

We can help you to improve your insight in a few weeks based on these 4 steps:

STEP 1

PLANNING

Planning what insight you need is important for revealing your challenges and find your necessary actions. Establish clear objectives – What
needs to be captured and why?
..

STEP 2

DATA COLLECTION

When the planning phase is finished you`ll have all your objectives in place. The data collection can begin. Field teams conduct the tracking, and with a Nordic network we deliver the widest range of significant data.

STEP 3

ANALYSIS

With in-depth analyzes you will get an uniqe advantage. You will uncover hidden opportunities and do nessecary actions before it is too late. We make analysis based on your requirements.

STEP 4

REPORT

Based on all previous steps a report will be made to clarifying all data. The wealth of information assists you in making more insightful, data-driven judgments to be on top in this sector.
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Need more insight, contact us!

WHY USE US FOR BETTER INSIGHT?

NORDIC RANGE

RetailBlue has the widest range of stores in the Nordic retail industry. To get the right market insight, we need to have the right amount of stores.

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DEDICATED EMPLOYEES

We represent the Nordics, and  through our huge network and dedicated people we are able to
visit a large number of stores. 

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1000 DIFFERENT STORES WEEKLY

Every week, our field workers are in over 1000 different stores across all the Nordic counties.

.

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SEGMENTATION

We can segment down on the smallest geographical variables, as well as profile-specific segmentation and uncover common similarities and and deviations.

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Want to know more, please contact us